Page 20 - Peters Angus 2021 Catalogue ebook

ANGUSPURE PARTNER STUD

AngusPure NZ has teamed up with 88 Angus studs who share in our
vision - to focus on the end consumer. This stud is proud to be named
as one of them, and by using the finest genetics and implementing
best management practice they can help you produce more premium
quality Angus beef.
Only our AngusPure Partner studs display these devices in their sale
catalogues. They indicate bulls endorsed by AngusPure NZ.

ANGUSPURE ENDORSED BULLS

AngusPure continues to endorse bulls for sale that are in the top 40% of the breed
for AngusPure index. This index gives commercial farmers confidence that by using
this selection tool, bulls are most likely to leave progeny with superior carcase
quality and at the same time achieve desirable outcomes for self replacing herds,
as the AngusPure index still rewards cattle with strong maternal attributes like
calving ease, scrotal and growth, along with carcase weight. To qualify for the ‘A’
endorsement, bulls must meet a minimum AngusPure index of +$120.
These bulls will be => +$120 for AngusPure index.

EXTRA ANGUSPURE ENDORSEMENT
FOR MARBLING
In addition to the ‘A’, and to assist bull buyers who wish to select for more marbling
we are rewarding those animals that are in the top 25% of the breed for AngusPure
index and who also have their marbling EBV (IMF) in the top 50% as well. These bulls
will be awarded an ‘A+’ endorsement. Marbling is one of the very highest eating
quality attributes and is necessary in order to meet some of the highest premium
requirements for our new program, AngusPure Special Reserve. To qualify for the
‘A+’ endorsement, bulls must meet a minimum AngusPure index of +$141.
They must also meet the minimum marbling requirement of +1.7 for IMF
These bulls will be => +$141 for AngusPure index and => + 1.7 for IMF EBV.
AngusPure recognises the need to lift the amount of marbling in our New Zealand
cow genetics, in order to fill the requirements of consumers going forward. Marbling
has two critical components; genetics and feeding. Feeding on a rising plane of
nutrition is vital but without the genetics these attributes will not be able to
express themselves.