Page 10 - Ruaview 2021

ANGUSPURE PARTNER

AngusPure has teamed up with those who share in our vision - to focus on
the end consumer. We want to create an ‘AngusPure Moment’.
A moment in time when anyone, anywhere in the world, is able to share
in a moment of synergy. A moment created by the finest grass-fed beef
eating experience.
We have partnered with 89 of New Zealand’s finest Angus studs and
this stud is one of them. They are developing the best genetics and
implementing the best management practices.

ANGUSPURE ENDORSED BULLS

This index gives commercial farmers confidence that by using this selection tool, bulls are most likely
to leave progeny with superior carcase quality and at the same time achieve desirable outcomes for
self replacing herds, as the AngusPure index still rewards cattle with strong maternal attributes like
calving ease, scrotal and growth, along with carcase weight. To qualify for the ‘A’ endorsement, bulls
must meet a minimum AngusPure index of +$120.
These bulls will be => +$120 for AngusPure index.

EXTRA ANGUSPURE ENDORSEMENT FOR MARBLING

In addition to the ‘A’, and to assist bull buyers who wish to select for more marbling we are rewarding
those animals that are in the top 25% of the breed for AngusPure index and who also have their
marbling EBV (IMF) in the top 50% as well. These bulls will be awarded an ‘A+’ endorsement. Marbling
is one of the very highest eating quality attributes and is necessary in order to meet some of the
highest premium requirements for our new program, AngusPure Special Reserve. To qualify for the
‘A+’ endorsement, bulls must meet a minimum AngusPure index of +$141. They must also meet the
minimum marbling requirement of +1.7 for IMF
These bulls will be => +$141 for AngusPure index and => + 1.7 for IMF EBV.
AngusPure recognises the need to lift the amount of marbling in our New Zealand cow genetics, in
order to fill the requirements of consumers going forward. Marbling has two critical components;
genetics and feeding. Feeding on a rising plane of nutrition is vital but without the genetics these
attributes will not be able to express themselves.