Page 5 - Sudeley Angus 2021 ebook

INTRODUCTION

Anna & I would like to extend a warm welcome to the bull you purchased as a yearling or 2yo has a quite
you all and thankyou to those clients, agents, staff different set of data as an older sire.
and supporters who believe and support our breeding
All Bulls in this year sale team have had their
programme.
Genomics analysed and Sire/Parental verified.
The demand and confidence by you enables us
This year’s catalogue I believe is the strongest I
to keep heading in the direction of breeding and
have produced yet, both in terms of production and
producing sires that have all the visual attributes of
phenotype. We use the same adage when putting this
what we believe are important in a beef herd but also
team together “ I won’t put bulls in front of you that I
have all the genetic potential possible to thrive in a
am not happy to use myself’ it has always been about
variety of farming environments.
the quality of the catalogue not the quantity! Most
I could go on about the drought on the Banks of you will know by now that I don’t always stack
Peninsula over the last 18 months but instead I know the catalogue in the first few lots, from Lot 1-50 the
you really just want to read about Bulls, just like I do, quality is consistent, and what I believe worthy stud
a pile of catalogues and Cattle magazines beside your sires dotted throughout.
bed for some light reading each night? Or is that just
We always ensure that all clients have the
a Bull breeders’ idea of Romance!!!
opportunity to view the bulls prior to the sale and we
2020 sale was a very humbling experience with are on hand to work through the sale team with you
Sudeley achieving the SI top price and average, 6 to ensure you are confident and have all the necessary
stud bulls sold, and commercial bulls purchased by knowledge and information to make your decisions
very good stockmen across the country. come sale day.
For the past three years we have been investing Once again, we will be incorporating the online
heavily into Genomics. bidding platform (Bidr) and phone bidding (see Bidr
instructions in the catalogue) on Auction day.
I believe Genomic technology is a game-changer for
the beef industry. We have identified two very strong cow families
within our breeding herd and felt it appropriate to
Until Genomics, EBV’s have been derived by adding
name after our girls. You will notice the Harriet
the sire & dams EBV’s together and then halving
& Georgie bloodlines printed many times in this
them to give an average, but we all know that there is
catalogue. Both foundation cows now 15yrs still
going to be a huge variation in the offspring with any
reared cracker calves this year and are in an embryo
mating, ie: animals get some traits from their sire and
programme along with a number of their daughters
some other traits from the dam just like two human
and younger cows producing the goods!
siblings are never the exact same and in reality some
animals will perform like the dam and some will On the breeding front we have invested in some
perform more like the sire for each EBV trait. exciting new genetics and look forward to seeing
their performance coming through in the next few
However Genomics enables us to see via DNA what
years.
particular EBV trait that animal has received from its
sire or dam and not just an average of the parentage. I look forward to catching up with many of you in
Therefore the EBV’s derived from Genomics the coming weeks and please feel free to contact us
increases the accuracy for 2yo bulls and heifers to with any questions you would like answered.
what their performance and genetic potential is
Kind regards,
predicted to be.
Andrew, Anna, Harriet & Georgie.
Without Genomics EBV’s can change dramatically
throughout a bulls lifetime, you may well find that
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