Page 5 - Waitangi Angus 2021 Catalogue ebook

Our Philosophy

Here at Waitangi Angus we believe that the basics of your Beef Breeding programme should
be taken care of by us, in that all the bulls for sale are structurally sound, from a commercially
farmed Cow herd of which fertility and reproductive performance is expected, along with good
temperament and constitution. That is our job… We know our Bulls shift and adapt well
As a bull buyer the decisions you make are reflected in the progeny you breed and market.
EBV’s combined with genomics enhance the information you have available to influence the
direction and financial rewards of your programme. Combine this with your feed quality and
management practices to optimize your opportunities.
It is exciting to see a number of players in our meat industry now recognizing superior
carcasses and developing programmes to reward those suppliers who produce them, marbling
plays a key part in those rewards
This genetic information works in many other farming industries, ie chicken, dairy, pork, turkey
to name a few where the gains in animal performance have been significant and financially
rewarding. The Beef industry is no different, Progeny tests in the US, Australia and now here
confirm this. Use this information and technology to move and enhance your Breeding
Programme to where you want to go, be it producing top weaners or finishing high end
premium cattle. This is called using the Waitangi advantage
There is no doubt that there will be increasing competition and pressure on our farming
management systems from social, animal welfare, environmental, feed efficiency perspectives.
Consumer expectations through choice and technology will be greater, if we are to grow and
sustain our premium NZ Products, we should be using these tools along with good farming
practice.
We recently were finalists in the Northland Ballance Farm Environment awards, this helps to
confirm our commitment to business sustainability, that you can also leverage off as part of your
farm profile. Focus on the end consumer, this is the name of the game
“We are a consumer orientated breeding programme using proven performance
genetics to enhance commercial returns for our clients”

If we can be of any assistance in aiding your bull selection, explanations or in any other matters
please ask
Kind regards
Waitangi Angus

5